This article about mocked-up texts Apple uses to show new messaging features made me think of when at my ex-startup we had to come up with fake chats for marketing purposes. I guess they felt more real than Apple’s hyper-cleaned-up convos.

Stop for a second and think that some living legends are among us. Examples:

Roger Penrose

James Watson

Jane Goodall

Noam Chomsky

Daniel Kahneman

John Searle