The small city of Apeldoorn is home to one of the most successful Dutch insurance companies: Centraal Beheer. The company built a reputation creating tv advertisements that prove in 30 to 60-second the importance of being insured. In each ad, some kind of disaster looms (but is rarely shown) and the historical slogan reminds viewers …
Tag: marketing
Content Marketing Deluge
Some days ago this presentation got my attention: Crap. The Content Marketing Deluge. from Velocity Partners Download It felt daring because it was expressing something that a lot of us think, but very few Marketing Agencies have the guts of saying so bluntly. My friend Peçanha happened to be in town and he knows a thing …
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The mechanism of Antikythera is an ancient Greek “Analogue computer” used to calculate astronomical positions. It’s a fascinating piece of technology that represents the earliest known mechanical clockwork: it is believed to have functioned as a set of at least 30 different bronze gears which several studies tried to reconstruct as digital or physical models. Its …